Apply now to CSULB’s M.S. in Marketing Analytics Program  

Apply today and learn marketing tools needed to advance your career and stay competitive in the global marketplace through this STEM designated program. 

Apply Now

Apply now to CSULB’s M.S. in Marketing Analytics Program  

Apply today and learn marketing tools needed to advance your career and stay competitive in the global marketplace through this STEM designated program.

Earn a Marketing Analytics Degree and Advance Your Career 

CSULB M.S. in Marketing Analytics provides you with the tools necessary to drive data driven results in the global economy. You’ll learn everything from conducting market research to digital marketing in this STEM designated program.

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As soon as I found out that Marketing was going to be offered, I instantly wanted to take the class. In this course, I learned how to use statistical software to compile data sets and analyze business decisions. My favorite part of the class was our final project because we synthesized everything we had learned in the course. In this project I used real data from work to decide whether certain marketing activities were profitable or not at my company. With the results as a foundation, I was able to restructure some of our marketing activities and trim down activities that were not profitable. I have used the skills I learned in this course to better predict our customer's purchasing patterns and plan to use these skills to analyze other areas of our business. After completing this course, I found myself even more intrigued by the world of Marketing and I hope to use these skills regularly in the workplace.  

--Aleksa F.  

Connect With CSULB’s College Of Business Graduate Programs

Rhianna Williams, MPA College of Business Graduate Business Programs Specialist Phone (562) 985-4811 Email msm@csulb.edu 


Email: MSM@CSULB.EDU Phone: 562.985.5565

The Right Marketing Analytics Program for Your Career 

The Masters of Science in Marketing Analytics (MSMA) is a STEM designated program, designed to provide students with advanced training in current marketing tools, marketing research, forecasting, and statistical and analytical skills, and other marketing relevant skills that will advance your career in the field of marketing . The program’s requirements includes a 30-unit, cohort-based, lock-step sequence of courses covering four core components: marketing research and data analytics, digital marketing and social media marketing, product innovation and branding, and solving real world digital marketing problems.

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California State University Long Beach is AACSB-accredited, a longstanding quality benchmark for business schools. CSULB is ranked in the top 5 of Public Universities by U.S. News & World Report.